Mountaingate Capital Platform W2O Group Completes First Add-On Acquisition

September 2016


DENVER, September 12, 2016 – Mountaingate Capital (Mountaingate) portfolio company, W2O Group (W2O), a marketing and communications firm with industry leading proprietary analytics and insights, announced the acquisition of Pure Communications, LLC (Pure Communications), a leading strategic communications consultancy focused in the healthcare industry. W2O’s Brewlife will combine with Pure Communications creating a new global life sciences and technology focused firm with a distinctive offering of branding/positioning, public relations/communications, investor relations, creative, digital and analytical services.

”Pure has attracted some of the best talent in the business and become a recognized leader in integrated communications for the life sciences and medtech sectors,” said Jim Weiss, founder and CEO of W2O. “This is a key move to accelerate our vision to become a preeminent communications consultancy of the future, combining high-touch strategic counsel in the C-suite with cutting edge communications programs for healthcare, technology and global brands.” The acquisition of Pure Communications is the first add-on acquisition for W2O since the investment by Mountaingate in March 2016.

W2O Group is an independent network of complementary, technology-enabled marketing and communications firms focused on integrated business solutions. W2O Group employs proprietary analytics and insights that result in precise client solutions to achieve product supremacy, corporate relevance, and brand excellence for the world’s leading brands and organizations. W2O Group serves clients through a network of closely aligned operating companies – WCG, tWist and BrewLife, each of which operates independently while leveraging W2O’s thought leadership, proprietary analytics, and digital marketing capabilities. W2O Group has offices in San Francisco, New York, Chicago, Austin, Los Angeles, Atlanta, Boston, Minneapolis, London, Silicon Valley, and Basel.

Mountaingate Capital, based in Denver, is a leading buy-and-build lower middle market private equity firm formed by a group of partners at KRG Capital. Mountaingate invests in industry leading middle market companies that demonstrate strong growth potential and that are led by management teams committed to a strategic vision to realize that growth. Mountaingate supports management in prioritizing, funding and executing on growth opportunities, including strategic add-on acquisitions. The principals of Mountaingate have extensive experience investing in marketing and communications agencies (in addition to its other sector expertise), having led KRG Capital’s investments in OLSON, a Minneapolis-based digital agency which grew to become one of the top five independent digital agencies in the U.S.; Ansira, a St. Louis and Dallas-based leading data-driven results marketing agency; and Aspen Marketing, a Chicago-based leader in direct and digital marketing. In addition to marketing services opportunities, Mountaingate focuses on investments in specialty distribution, specialty manufacturing and business services. Mountaingate targets investments in new platform companies with $5 million to $25 million of EBITDA.


For more information please contact:
Bruce Rogers, Managing Director
Phone: 303.390.5001