Mountaingate Capital Platform W2O Group Completes Third Add-On Acquisition

December 2016

December 9, 2016 – Mountaingate Capital (Mountaingate) portfolio company, W2O Group (W2O), a marketing and communications firm with industry leading proprietary analytics and insights, announced the acquisition of Sentient Interactive (Sentient), a digital first, results-driven marketing agency with expertise in technologic and data solutions to drive measurable results for its clients.

“Sentient is a powerhouse of digitally-focused, results-driven teams that will strengthen our ability to capture audience insights, complement our diverse analytics offering, and bolster our creative talent across PESO media,” said Jim Weiss, W2O Group founder and CEO. “Combining forces is designed to produce actionable insights, strategic counsel and more robust integrated digital campaign execution that delivers measurable impact for our clients.”

The acquisition of Sentient is the third add-on acquisition for W2O since the investment by Mountaingate in March 2016.

W2O Group is an independent network of complementary, technology-enabled marketing and communications firms focused on integrated business solutions. W2O Group employs proprietary analytics and insights that result in precise client solutions to achieve product supremacy, corporate relevance, and brand excellence for the world’s leading brands and organizations. W2O Group serves clients through a network of closely aligned operating companies – WCG, tWist and BrewLife, each of which operates independently while leveraging W2O’s thought leadership, proprietary analytics, and digital marketing capabilities. W2O Group has offices in San Francisco, New York, Chicago, Austin, Los Angeles, Atlanta, Boston, Minneapolis, London, Silicon Valley, and Basel. More information on W2O can be found at

Mountaingate Capital, based in Denver, is a leading “buy and build” lower middle market private equity firm formed by a group of partners at KRG Capital. Mountaingate invests in industry leading middle market companies that demonstrate strong growth potential and that are led by management teams committed to a strategic vision to realize that growth. Mountaingate supports management in prioritizing, funding and executing on growth opportunities, including strategic add-on acquisitions. The principals of Mountaingate have extensive experience investing in marketing and communications agencies (in addition to its other sector expertise), having led KRG Capital’s investments in OLSON, a Minneapolis-based digital agency which grew to become one of the top five independent digital agencies in the U.S.; Ansira, a St. Louis and Dallas-based leading data-driven results marketing agency; and Aspen Marketing, a Chicago-based leader in direct and digital marketing. In addition to marketing services opportunities, Mountaingate focuses on investments in specialty distribution, specialty manufacturing and business services. Mountaingate targets investments in new platform companies with $5 million to $25 million of EBITDA. More information on Mountaingate can be found at