Mountaingate Capital Platform MeritDirect Completes Second Add-On Acquisition

November 2020


Denver, CO, November 19, 2020 – Mountaingate Capital portfolio company MeritDirect, the leading provider of B2B data and performance marketing solutions, has announced that it has completed the acquisition of 180byTwo, a leading Account-Based Marketing Technology, and Audience Solutions Company in Clearwater, FL. This is the second acquisition this year for MeritDirect.

With this acquisition, MeritDirect, as a world class data-driven marketing solutions organization, expands and enhances their Digital and Account-Based Marketing offerings. 180byTwo’s technology in advanced processing, identity resolution, and machine learning/AI allows MeritDirect to provide their clients with a more intelligent, end-to-end Account-Based Marketing platform.

180byTwo was built on the premise of delivering solutions to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Their Unifi platform is the world’s first end-to-end identity resolution and data activation platform for account-based marketing. The platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing programs across marketing channels.

MeritDirect, based in Rye Brook, NY, with additional offices in Boston, Denver, Chicago, Lincoln and London, is the leading provider of business data, database products, consultative marketing services, and campaign execution solutions with a singular focus in B2B.  More information on MeritDirect can be found at

180byTwo, based in Clearwater, FL is an industry-leading Business-to-Business and Account-Based Marketing solutions provider. Savvy B2B brands and progressive marketers worldwide use 180byTwo to drive their strategy and maximize marketing ROI. 180byTwo’s suite of Artificial Intelligence-powered Data and Software solutions provide marketers with the tools and expertise needed to orchestrate omni-channel programs seamlessly. More information on 180byTwo can be found at

Mountaingate Capital, based in Denver, CO, is a private equity firm that specializes in building and empowering middle market companies with strong growth potential and engaged leadership teams. The firm was launched by a team of partners with deep investment expertise in four distinct market sectors: marketing services, business/industrial services, specialty distribution and specialty manufacturing. Mountaingate’s focus on organic growth coupled with its proven customer-centric buy-and-build approach for add-on acquisitions and shared equity ownership with management creates more value for the end customer, while forging stronger, more collaborative, and more successful investment partnerships with management teams.  In 2017, Mountaingate announced the close of its first fund with $395 million in capital commitments. Mountaingate targets investments in new platform companies typically with $5 million to $25 million of EBITDA. For more information on Mountaingate, please visit