MeritDirect Takes on Private Equity Investment to Fund Growth

May 2019


RYE BROOK, NY, May 29, 2019 – MeritDirect LLC (MeritDirect) is proud to announce it has partnered with Denver-based middle market private equity firm, Mountaingate Capital (Mountaingate). With its new partner, MeritDirect plans to accelerate its organic growth and pursue strategic acquisitions that will expand its capabilities and service offerings for clients.

Founded in 2000 with headquarters in New York, MeritDirect is a leading technology powered B2B database products and services business helping clients execute data-driven omnichannel marketing and customer acquisition strategies. The Company has over 125 talented employees including database experts, data specialists and technology professionals and has earned a reputation for exceptional client service delivery across the B2B database products and services market.

“We are very excited to partner with Mountaingate as we embark on our next phase of growth,” said Rob Sanchez, CEO of MeritDirect. “Mountaingate brings a unique market perspective stemming from their extensive data and digital marketing services investment experience that will be invaluable as we look to prioritize strategic investments to accelerate our growth and allow us to better serve our clients.”

“MeritDirect is extremely well positioned in the B2B database products and services market as enterprises increasingly seeking out partners to help them source, analyze and activate the data required for effective omnichannel marketing strategies and we are delighted that Rob Sanchez and the management team chose Mountaingate as their partner,” said Bruce Rogers, Mountaingate Managing Director.

MeritDirect hired Jordan Edmiston Group (JEGI) to search for a capital partner that could assist in aggressively expanding the Company’s database products and services capabilities through both organic and acquisition investments.

MeritDirect, based in Rye Brook, NY, with additional offices in Boston, Denver, Chicago and London, is the leading provider of multi-channel B2B database products and services solutions. The Company leverages its leading database technology platform to give multi-channel marketers access to the most comprehensive, current and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. More information on MeritDirect can be found at

Mountaingate Capital, based in Denver, CO, is a private equity firm that specializes in building and empowering middle market companies with strong growth potential and engaged leadership teams. The firm was launched by a team of partners with deep investment expertise in four distinct market sectors: marketing services, business/industrial services, specialty distribution and specialty manufacturing. Mountaingate’s focus on organic growth coupled with its proven customer-centric buy-and-build approach for add-on acquisitions and shared equity ownership with management creates more value for the end customer, while forging stronger, more collaborative, and more successful investment partnerships with management teams. In 2017, Mountaingate announced the close of its first fund with $395 million in capital commitments. Mountaingate targets investments in new platform companies typically with $5 million to $25 million of EBITDA. For more information on Mountaingate, please visit