Anteriad Acquires BNZSA to Expand International Data, ABM, and Demand Generation Offering
Denver, April 18, 2023 – Mountaingate Capital portfolio company, Anteriad, the leading provider of B2B data, analytics, and performance marketing solutions, announced it is expanding its international data, ABM, and demand generation capabilities with the acquisition of BNZSA. BNZSA is the leading provider of international-focused B2B demand generation solutions, delivering sales-ready prospects to a roster of blue-chip clients, including Acer, Dell, Oracle, SAP and other leading brands. The acquisition marks Anteriad’s fourth acquisition since partnering with Mountaingate Capital in 2019.
Headquartered in Madrid, Spain, BNZSA is an industry-leading provider of demand generation and ABM solutions throughout EMEA, APAC, and other international markets. BNZSA leverages its proprietary GDPR-compliant data and Warm Handover™ process to deliver highly qualified, sales-ready prospects. With more than 300 employees, the company executes agile, multi-touch demand generation campaigns in more than 25 languages. BNZSA’s approach provides global scale and reach with a unique localized touch.
The combination of Anteriad and BNZSA creates a differentiated, data driven and tech enabled provider of full-funnel B2B marketing solutions across the globe. The combined company offers high quality, GDPR-compliant data supported by the Anteriad Marketing Cloud, its proprietary cloud-based technology platform, to power clients’ demand generation needs globally.
“Anteriad means to ‘Get in Front’, and acquiring BNZSA delivers on that philosophy. By expanding our international reach through this acquisition, Anteriad establishes itself as a true global leader in tech enabled B2B marketing solutions. BNZSA brings an extremely talented leadership team and a differentiated offering that is made even more valuable by their local presence in key markets around the world,” said Rob Sanchez, CEO at Anteriad.
Anteriad is the leading provider of B2B data, analytics, and performance marketing and demand generation solutions. The Company leverages the Anteriad Marketing Cloud, its proprietary cloud-based technology platform, and specialized analytics to enable growth for B2B marketers. For more information on Anteriad, please visit www.anteriad.com.
BNZSA, headquartered in Madrid, Spain, is the leading provider of EMEA- and APAC-focused B2B demand generation solutions. Leveraging its proprietary GDPR-compliant data and Warm Handover™ process, BNZSA delivers sales-ready prospects to clients globally. For more information on BNZSA, please visit www.bnzsa.com.
About Mountaingate Capital
Mountaingate Capital is a Colorado-based, growth-focused private equity investment firm that partners with founders and entrepreneurial companies to accelerate growth and build industry leaders. C- Mountaingate’s focus on organic growth coupled with its proven customer-centric buy-and-build approach and shared equity ownership with management creates more value for the end customer, while forging stronger, more collaborative, and more successful partnerships with management teams. Mountaingate invests in the marketing services, business services, specialty distribution, and specialty manufacturing sectors. Mountaingate targets investments in new platform companies with $5 million to $25 million of EBITDA, as well as add-on acquisitions of any size. For more information on Mountaingate, please visit www.mountaingate.com.