November 9, 2016
Mountaingate Capital Platform W2O Group Completes Second Add-on Acquisition
November 9, 2016 – Mountaingate Capital (Mountaingate) portfolio company, W2O Group (W2O), a marketing and communications firm with industry leading proprietary analytics and insights, announced the acquisition of Marketeching Solutions, LLC (Marketeching), a leading research and social listening consultancy focused in healthcare and life sciences.
“Marketeching is one of the strongest social research and analytics consultancies focused in healthcare today, particularly in the biopharmaceutical and medical device sectors, where W2O Group companies are also particularly strong and focused,” said Jim Weiss, W2O Group founder and CEO. “The company’s qualitative approach will strengthen our existing quantitative healthcare analytics and insights capabilities and perfectly complements our increasingly expansive MDigitalLife platform.”
The acquisition of Marketeching is the second add-on acquisition for W2O since the investment by Mountaingate in March 2016.
W2O Group is an independent network of complementary, technology-enabled marketing and communications firms focused on integrated business solutions. W2O Group employs proprietary analytics and insights that result in precise client solutions to achieve product supremacy, corporate relevance, and brand excellence for the world’s leading brands and organizations. W2O Group serves clients through a network of closely aligned operating companies – WCG, tWist and BrewLife, each of which operates independently while leveraging W2O’s thought leadership, proprietary analytics, and digital marketing capabilities. W2O Group has offices in San Francisco, New York, Chicago, Austin, Los Angeles, Atlanta, Boston, Minneapolis, London, Silicon Valley, and Basel. More information on W2O can be found at www.w2ogroup.com.
Mountaingate Capital, based in Denver, is a leading “buy and build” lower middle market private equity firm formed by a group of partners at KRG Capital. Mountaingate invests in industry leading middle market companies that demonstrate strong growth potential and that are led by management teams committed to a strategic vision to realize that growth. Mountaingate supports management in prioritizing, funding and executing on growth opportunities, including strategic add-on acquisitions. The principals of Mountaingate have extensive experience investing in marketing and communications agencies (in addition to its other sector expertise), having led KRG Capital’s investments in OLSON, a Minneapolis-based digital agency which grew to become one of the top five independent digital agencies in the U.S.; Ansira, a St. Louis and Dallas-based leading data-driven results marketing agency; and Aspen Marketing, a Chicago-based leader in direct and digital marketing. In addition to marketing services opportunities, Mountaingate focuses on investments in specialty distribution, specialty manufacturing and business services. Mountaingate targets investments in new platform companies with $5 million to $25 million of EBITDA. More information on Mountaingate can be found at www.mountaingatecap.com.
For more information please contact:
Bruce Rogers, Managing Director