January 8, 2020
Mountaingate Capital Platform MeritDirect Acquires Compass Marketing to Expand B2B Data Offerings
Denver, CO, January 8, 2020 – MeritDirect, announced that it has acquired Compass Marketing Solutions, the leader in identifying, compiling and verifying business data in the US and Canada. This deal is the first acquisition by MeritDirect since it partnered with Denver-based middle market private equity firm, Mountaingate Capital, in May 2019 for the purpose of aggressively expanding its data and services offering to better serve clients in the B2B marketplace.
The acquisition expands the depth and breadth of MeritDirect’s B2B data solutions and offers its enterprise technology and B2B clients more comprehensive and targeted data intelligence across channels. Compass adds a group of talented B2B data industry experts to MeritDirect’s team, including company founders John Hartmann and Todd Love, who will be joining MeritDirect’s management team as Senior Vice Presidents.
Compass, a data-driven organization, was founded on the principles of building data sets that are unique to the marketplace and that offer expanded, high-quality data coverage for integration in online and offline environments. Their current solutions are highly complementary to MeritDirect’s offerings and provide additional scale for MeritDirect’s existing B2B data solutions, new product capabilities, as well as expanded and enhanced intelligence for analytics and insights solutions.
“High quality and unique B2B data and delivery is vital to the strategic vision of MeritDirect and service to our clients. This acquisition adds a great new dimension to our capabilities and our commitment to meeting our client needs in an evolving marketplace. Compass’ focus in the B2B space allows for a number of synergies, new product offerings and broadens our ability to serve our clients,” said Rob Sanchez, CEO of MeritDirect.
“I’m excited that MeritDirect recognizes the dedication that the Compass team has delivered in providing high quality data and integration across platforms. We feel that Compass aligns perfectly with MeritDirect’s leadership in B2B data and solutions-focused client engagements,” said Todd Love, Partner at Compass. “Data continues to drive intelligence and innovation in the B2B marketing landscape and we are eager to begin this next chapter to better serve all of the clients of our new combined company.”
Based in Rye Brook, NY, with additional offices in Boston, Denver, Chicago and London, MeritDirect is the leading provider of B2B data, database products and performance marketing solutions. The Company leverages its leading database technology platform to provide marketers access to the most comprehensive, current and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. More information on MeritDirect can be found at www.MeritDirect.com.
About Mountaingate Capital
Based in Denver, CO, Mountaingate Capital is a private equity firm that specializes in building and empowering lower middle market companies with strong growth potential and engaged leadership teams. The firm was launched by a team of partners with deep investment expertise in four distinct market sectors: marketing services, business/industrial services, specialty distribution and specialty manufacturing, including medical devices. Mountaingate’s focus on organic growth coupled with its proven customer-centric buy-and-build approach for add-on acquisitions and shared equity ownership with management creates more value for the end customer, while forging stronger, more collaborative, and more successful investment partnerships with management teams. In 2017, Mountaingate announced the close of its first fund with $395 million in capital commitments. Mountaingate targets investments in new platform companies typically with $5 million to $25 million of EBITDA. For more information on Mountaingate, please visit www.mountaingate.com.